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Executive Edge - The AI Edit

The weekly reality check for C-suite executives who refuse to burn budgets on AI theatre

Every week, watch competitors make predictably expensive AI mistakes while you build real competitive advantage.

Written by Scott Butterworth—practicing CFO of two ASX-listed companies, former BCG partner—who's seen every costly technology cycle from dot-com to mobile to cloud. Now AI.

What you get each week:

  • Financial frameworks that separate AI opportunity from vendor hype

  • Case studies of executives who got AI transformation right (and wrong)

  • Board-ready strategies without consultant theater or governance committees

This week’s issue: “The AI Growth Imperative”. Most companies working with AI are working on cost reductions which don’t assist their competitive position. The smart money is on growing by building customer value. This edition shows you how.

No governance committee recommendations. No tool comparisons. Just hard-won lessons on turning AI hype into cash flow while others burn budgets on expensive theater.